So we've now had the WHO (World Health Organization) respond to the issue of Electronic cigarettes and vaping. This is something that a lot of us have been waiting for as something that could either really help or hinder the case for the ban on E-Cigarettes.
So what did the WHO come back with? Well it was both good and bad news. In a great turn of events, they agreed that E-Cigs help people who have been failed by other methods. They also acknowledge that vaping does NOT normalise smoking, and that in the UK the very opposite of that is happening. This all sounds fantastic and helps us hit back in the larger argument on a ban in the EU, but let's see what else they had to say.
Despite ASH's findings to the contrary, they believe that vapers don't enjoy using different flavours, that these are instead designed to hook children into using ecigs. Now we know from our own experience that our customers, on the whole, prefer our more exotic flavours and a survey of 10,000 flavours says the same thing. How they reached this conclusion is beyond me or any other vaper it would seem.
They only grudgingly admitted that Ecigs were better at helping smokers but not really much better than NRT aids. This is based on a widely discredited study based on naive and in-experienced vapers.
The fact is that they have both helped the Ecig argument, and hindered it with lack of proper facts and evidence. It will be interesting to see how this affects us in the next couple of years.