A recent spate of articles has begun popping up in the media recently, mostly on Welsh news outlets (no surprise there) but has also popped up on the BBC website. It's an old argument but now apparently it's being re-hashed as a new supposed 'study' has been conducted. It's the argument that all of our wacky and wonderful flavours are somehow a sneaky plot to market to children.
First of all, I want to point the people with these views to my previous blog post on the ASH study that shows that amount of children who are regularly using electronic cigarettes are almost non-existant, and they are just substituting them for smoking tobacco, here.
I would also say that that this argument seems to imply that adults don't enjoy these flavours. Apparently, when you hit a certain age we all become boring, plain and no longer enticed by chocolate or fruit flavours. I don't know about you but I stayed with E-Cigs, not just because of the health benefits, but because I enjoyed the different flavours and combinations that I can create. Here at Volcano we keep adding new and exciting flavours because our customers (all of whom are over 18) enjoy trying them and finding their favourites.
At a time when the future of ecigs is so unsure, why in the world would any right-minded supplier start marketing towards children. We would actually welcome a law that stops under-18's from buying E-Cigarettes but until then we will make sure that we only supply to those over the age of 18. You can see what the BBC and the Welsh new has to say here and here.